reach knitters who love fiber culture and living the handmade life

Farm & Fiber Knits is a project-based knitting brand with a mission toward sustainability, stewardship, and connecting to the handmade life. We’re eager to help knitters fall in love with their next project, find new corners of the knitting world to explore, and deepen their connection to yarn and fiber. By connecting knitters with designers, fiber producers, yarn makers, and teachers, our stories and projects make their knitting life more meaningful. Knitters can discover content on our website, on our podcast, through a digital All-Access Subscription (which includes patterns and premium content), or in our yearly magazine.

Choose a sponsorship or an individual platform across print and digital

 

Thank you for your support

 

Sponsorships

Take advantage of our best advertising platforms and rates. Choose a program that is best for you.

 

PLATINUM SPONSORSHIP (monthly, 12-months)

  • Branding impressions during sponsorship timeframe in Farm & Fiber Knits promotional ads across print and digital channels. Includes logo on website homepage, in our email newsletter, and banner ads on our high-traffic site pages

  • One Spotlight Podcast Episode - Anne Merrow or co-host will tell your story to our listeners putting your brand in the spotlight (see below for other details), or a Sponsored Website Article on the Farm & Fiber Knits.com, discoverable within the site and organically

  • Four dedicated emails to our Farm & Fiber Knits email subscribers - you own 100% of the message

  • Full-page ad, premium positioning, in Farm & Fiber Knits magazine, September 2025. Ad reservations: July 23, 2025. Ad material due: August 4, 2025

  • Host read 00:25 ad spot in 12 episodes of The Long Thread Podcast

  • Rate: $12,000, billed $1,000 per month ($22,000 value)



PREMIUM SPONSORSHIP (MONTHLY, 6-MONTHS)

  • Branding impressions during sponsorship timeframe in Farm & Fiber Knits promotional ads across print and digital channels (as permitted by deadlines). Includes logo on website homepage, in our email newsletter, and banner ads on our high-traffic site pages

  • Two dedicated emails to our Farm & Fiber Knits email subscribers - you own 100% of the message, or four Newsletter Takeover ads

  • One full-page ad in Farm & Fiber Knits magazine, September 2025. Ad reservations: July 23, 2025. Ad material due: August 4, 2025

  • Host read 00:25 ad spot in 6 episodes of The Long Thread Podcast

  • Rate: $6,000, billed $1,000 per month ($11,000+ value)


supporting SPONSORSHIP (MONTHLY, 3-MONTHS)

  • Branding impressions during sponsorship timeframe in all Farm & Fiber Knits promotional ads across digital channels. Includes logo on website homepage, in our email newsletter, and banner ads on our high-traffic site pages

  • One dedicated email to our Farm & Fiber Knits email subscribers - you own 100% of the message, or two Newsletter Takeover ads

  • One half-page ad in Farm & Fiber Knits magazine, September 2025. Ad reservations: July 23, 2025. Ad material due: August 4, 2025

  • Host read 00:25 ad spot in 3 episodes of The Long Thread Podcast

  • Rate: $3,000, billed $1,000 per month ($5,500+ value)



additional opportunities

Choose the right platform at the right time for you.




farm & fiber knits magazine - Inspiration in hand | September 2025

Storytelling is the soul of our brand - a discovery of yarn from farm to finished project. Will will publish our second edition in September 2025. Rich with stories, projects, and patterns, we invite you to come along on the journey!

Advertising Rates, deadlines, and specifications

  • Full-Page Ad: $2,500

  • Half-Page Ad: $2,000

  • Quarter-Page Ad: $1,500

  • Ad Reservation: 7/23/2025 | Ad Material Due: 8/4/2025 | Distributed: 8/29/2025 to 9/18/2025

Read more details about ad document set up here




email Advertising | Newsletter Takeover & Dedicated Email

Choose from two options and connect with our newsletter subscribers who love to hear from our partners. Use our newsletter as the backdrop for your brand message with a Newsletter Takeover or send a message direction into our subscribers inbox with a Dedicated Email, owning 100% of the opens and clicks. Both programs drive ROI.

Newsletter Takeover Includes:

  • Your logo and URL at the top of the newsletter (This newsletter is sent in partnership with [brand]...)

  • Within the content of our newsletter, your brand has a copy block that includes an image (900 pixels x 450 pixels), headline, copy (30-40 words), and a URL. This has the look/feel of editorial and blends seamlessly into our weekly newsletter copy

  • One 1140x300-pixel display ad at the bottom of the newsletter, plus a URL

  • Average open rate of our weekly newsletters is 60-65%; 16,000 newsletter subscribers

  • Rate: $599 per takeover

dedicated email Includes:

  • Own 100% of the message between header and footer; sent weekly on Monday or Friday as available

  • We’ll layout your message, images, CTA buttons, and send you a proof link. Or, send us an finished HTML file and we’ll place it into our template.

  • Average open rate for dedicated emails is 40-45%; 16,000 email subscribers

  • Rate: $1,499 per email




Sponsored Content | Website, podcast & video

Choose from three options using different platforms to tell your story. Our Sponsored Website Article on the Farm & Fiber Knits website is discoverable within our website and organically. Our Spotlight Podcast Episode uses the engagement of audio to inspire our audience as they discover our podcast and binge backward. The Yarn Chronicles Sponsorship is a unique way to partner with us on a streaming video style documentary, telling yarn stories through the lens of our documentary fill maker and team.


Sponsored Website Article

  • Article researched and written by Farm & Fiber Knits content team member; includes interview and three rounds of proofing

  • Includes 3-4 high-res images (video permitted), URLs, and key search words throughout the article

  • Includes launch promotion in our Farm & Fiber Knits newsletter, driving traffic to the site landing page

  • Average time spent on article page, 3:00 to 5:00 minutes

  • Rate: $2,750

Spotlight podcast Episode

  • One 45-minute episode of The Long Thread Podcast solely dedicated to your brand

  • Our host and co-founder, Anne Merrow, will work together with you to craft a theme and content that will maximize listenership, reach, and impressions

  • Sponsor acknowledgement in show notes

  • Sponsor acknowledgement on website podcast landing pages

  • Limited number of Spotlight Episodes available per year

  • 650,000 total downloads; 6,500+ downloads per month

  • Rate: $2,750

Yarn Barn of Kansas Show Notes Page


The yarn chronicles - a documentary series

Sponsor one of our multi-episode documentaries and connect your brand with a feature-film-style program. Launching with Farm & Fiber Knits All-Access Subscribers and then made available to our broader audience in our online shop. Watch our trailer.

  • Rate: $2,750

Sponsorship activations for Eucalan