The Long Thread podcast

Some 650,000 people have tuned into The Long Thread Podcast, that’s more than 30,000 engaged listeners per month. It’s a place where the artists and artisans of the fiber world share their knowledge, inspiration, and fascinating stories from across the globe. Find us on iTunes, Spotify, Audible, and Amazon. One of the fastest growing content platforms in today’s media landscape, podcasts connect deeply with consumer passions. Reach them with a podcast sponsorship package.

Did you know? Host-read messages are high-quality native ads, with strong influence and believability.

 
 

FEATURED Episodes

Lydia Christiansen, Abundant Earth Fiber. Listen.

Nikyle Begay, Rainbow Fiber Co-Op. Listen.

Natalie Dupuis, Goldwork Embroidery Artist. Listen.

Karen Selk, Wild Silk Seeker. Listen.

 
 

podcast sponsorship details & Pricing


2024 presenting Sponsorship - 24 episodes: $9,600

  • Host read 00:25 ad spot in all episodes of The Long Thread Podcast

  • Brand logo featured in all podcast art

  • Minimum of two native mentions throughout the year (high value)

  • Sponsorship acknowledgement in show notes

  • Sponsorship acknowledgement on website podcast articles

  • Podcast episodes air 2x per month January to December - your ad runs every other week


2024 Supporting Sponsorship - 12 episodes: $4,800

  • Host read 00:25 ad spot in 12 episodes of The Long Thread Podcast

  • Brand logo featured in all podcast art

  • Sponsorship acknowledgement in show notes

  • Sponsorship acknowledgement on website podcast articles

  • Podcast episodes air 2x per month January to December - your ad runs 12 times


Spotlight Podcast Episode - $2,750

This powerful sponsorship leverages our podcast platform giving partners the opportunity to be featured in a single episode and have your story told.

  • One full episode of The Long Thread Podcast solely dedicated to your brand | approximately 45 minutes

  • Our host and co-founder, Anne Merrow, will work together with you to craft a theme and content that will maximize listenership, reach, and impressions

  • Sponsor acknowledgement in show notes

  • Sponsor acknowledgement on website podcast landing pages

  • You will have non-exclusive rights to the audio link after the podcast publishes

  • Space limited | 6 sponsorships per year available

  • Read the Yarn Barn Show Notes

 

Anne’s Book Club - $1,500 per segment

Craft books play an important role in the lives of our communities. A treasure in hand with inspiration galore! Join Anne’s Book Club in 2025 and engage with our listeners on a new level.

  • Sponsorship includes one 15-minutes segment per book. Each segment has an author/designer interview with Anne Merro, along with a book excerpt read aloud by our host. Anne will work with you on relatable content and inspirational passages.

  • Max of three segments per episode; can dedicated a full episode to one publisher if desired. Inquire about pricing.

  • Show notes landing page dedicated to the segment/s including text, images, URLs, logo, company about us.

  • Sponsor acknowledgement on website podcast landing pages

  • You will have non-exclusive rights to the audio link after the podcast publishes

  • Space limited | 6 sponsorships per year available