Advertise with piecework
People with a passion for traditional knitting, historical stitching, and beautiful lacework—all made by hand—are PieceWork’s core audience. When asked, 82 percent say they are multi-crafters citing knitting, crochet, sewing, embroidery, quilting, cross-stitching, and lace making as interests.
an audience of passionate multi-crafters with spending power
Piecework Magazine Editorial Calendar
PieceWork explores the personal stories of traditional makers and what they made and investigates how specific objects were crafted and the stories behind them. In-depth how-to techniques and step-by-step projects make the traditions come alive for today’s knitters, embroiderers, lacemakers, and crocheters.
* Subject to change
Piecework Magazine Ad rates & Sizes
Our advertising strategy limits both the number of ads and ad placements, giving readers a truly rich content experience with ads that Stand out.
Your brand Plays a lead role in Piecework!
PRESENTING SPONSORSHIP: For advertisers who want to partner exclusively with Piecework, we are also offering a Presenting Sponsorship opportunity. This gives the sponsor a full issue takeover:
Sponsorship of all three cover positions in a single issue
Presenting Sponsorship call out in the New Issue Newsletter sent to all PieceWork email newsletter subscribers
50,000 web banner ad impressions to run for a full quarter on Pieceworkmagazine.com
Cost: $5,000 per issue; $18,000 for all four issues
LIST YOUR RETAIL STORE IN PIECEWORK!
Standard Listings: FREE to Standing Order Customers or $100 Per Issue
Standard Listing Includes company name, website, address, and phone number.
Featured Listing: $50 to Standing Order Customers or $150 per issue
Featured Listing includes everything in Standard Listing plus company logo and 25 words of description.
piecework digital ADVERTISING
EMAIL, Native, podcast, DISPLAY, SOCIAL, Sponsorships, plus our best marketing strategies to meet your goals
DEDICATED EMAIL
The gold standard in digital marketing, Long Thread’s email subscribers love to hear from our partners and respond with higher than average open and click-through rates. Our email marketing is recommended for generating sales, growing your email list, driving traffic to your website, and branding.
Subscriber list size: 31,000+
Typical open rate: 35% to 45%
Rate: $1,800
Example: Royal School of Needlework
Email newsletter TAKEOVER
Stay top of mind with a message to our loyal newsletter readers—your message becomes part of our story.
Typical open rate: 45% to 65%
Email subscribers: 33,000+
Ad Spots: Logo at top, featured article, display ad at the bottom of the newsletter
Rate: $599
Sponsored + Native Content
Needleworkers trust our website for discovering, learning, and nurturing their passion. Our sponsored content programs integrate your story into our communities.
Average page views PieceWorkMagazine.com: 55,000
Typical read time per article: 2:15 to 8:32 minutes
Rate: $2,750
Example: Abundant Earth Fiber
website Display Advertising
Attract attention at the right place and time with display ads on PieceWorkMagazine.com. Recommended for brand awareness and targeting an audience looking for the tools/services they need for their spinning pursuits.
Highest CTR (minimum 50k impressions): 2.27%
Typical CTR range: 0.2 to 0.5%
Larger unit sizes for better branding and engagement
Rate: $10 CPM, minimum 50,000 impressions monthly ($500)
Supported ad sizes: 1140x300 (preferred) | 728x90 | 300x300
podcast sponsorships
The Long Thread Podcast tells the stories of artists and artisans of the fiber world. Each episode features interviews with our favorite spinners, weavers, needleworkers, and fiber artists from across the globe. Listeners get the inspiration, practical advice, and personal stories of experts as we follow the long thread.
More than 600,000 total downloads | More than 6,500 listeners per episode
Social Posts
Post your message on our PieceWork social channels and reach thousands of followers.
Facebook followers: 4,000+
Pinterest reach: 53,000+/month
Rate: $450 (Includes Paid Social Campaign on Facebook/Instagram)
Program Sponsorships
Be a part of our premium content and free programming with a sponsorship that overdelivers. Our video workshops, craft-alongs, and giveaways are a great way to engage with our audience and get your brand noticed. Loaded with partner links, branding, and direct advertising, our sponsorships reach highly engaged fiber lovers who are invested in inspiration, education, and the tools they. need to get started. Custom and package programs available.